Established in 2013, The Consumer Brand Relationship Association (CBRA) is the world's leading network for practitioners and academics interested in the study of the relationships consumers have with brands. The purpose is to promote this field, advance knowledge, facilitate the exchange of information, and encourage collaboration.
The mission is to advance knowledge about consumer’s relationships to brands and to facilitate the exchange of ideas and information, encourage collaboration, support events for their members and any academics and practitioners, as well profit and non-profit organizations and institutions.
The purpose of the Association is to promote, in collaboration with its Members, the development of the emerging field of study and research on consumer’s relationships to brands. The mission is to advance knowledge about consumer’s relationships to brands and to facilitate the exchange of ideas and information, encourage mutually responsible collaboration, support events for their members and any academics and practitioners, as well profit and non-profit organizations and institutions.
It shall be the purpose of this Association to: